The siding industry is competitive, with many contractors competing for a limited number of jobs. When focusing on customer growth, lead generation methods are an invaluable tool to gain an edge. Whether you're a seasoned siding company owner or a marketing manager looking to boost sales, identifying the best platforms for siding leads can significantly impact your bottom line.
In this guide, we'll break down everything you need to know about the cost, profitability, and conversion of siding leads. Backed by real-world data and honest insights, it will help you make an informed decision about investing in siding leads for your business.
Ways to Generate Siding Leads in 2025
Let's start by laying out the three primary ways you can get new business for your siding company. Each has its place, but they all come with trade-offs.
Traditional media (TV, radio, newspapers)
Traditional media like TV, radio, and newspapers may seem outdated in the age of digital marketing, but they still hold some value. However, these mediums have challenges, such as higher costs and difficult ROI tracking.
The upside:
Broad audience reach
Trusted by older demographics, many of whom are homeowners
The downside:
Expensive
Almost impossible to measure ROI
The verdict:
Traditional media options are less effective than their digital counterparts but can still be valuable, especially for targeting older demographics that rely on these platforms.
Paid Advertising
This is the most common modern approach, primarily through platforms like Google Ads and Meta (Facebook/Instagram) Ads. You’re essentially buying eyeballs and clicks with the hope of generating a lead.
Google Ads
Google dominates the search market, making it a critical platform for lead generation. The cost of traffic through Google Ads has been increasing quickly. Here are the pros and cons of generating siding leads through Google Ads.
The upside:
No locked-in contract, so you can turn on and off when you choose, and set the budget and bids you choose
High volume, capturing 90% of the search market
High-intent traffic
Pay-for-performance model, so you only pay for clicks through to your website
Simple to create text ads that can run for a long time without going stale
The downside:
Small and new advertisers in Google Ads are at a significant disadvantage when it comes to keyword filters, so they tend to buy all the worst converting traffic that the big buyers have filtered out
ROI on pay-per-click is not as easy to measure as pay-per-lead or pay-per-appointment products offered by specialist lead generation companies
It is both difficult and expensive to hire people who are true Google Ads experts — if you can find one, they usually command salaries over $200,000 annually
The geotargeting of ads in Google works well at a state level but less well at a county level, and even worse at the zip code level, so it’s harder to buy leads only within your service areas like you can with a lead generation company
The best bidding options on Google Ads require integration programming between Google Ads and your website and CRM systems, which is beyond the capability of most companies
The verdict:
Google's volume can’t be ignored by any siding company that wants to capture a big market share. However, it’s better to access this volume through a lead generation company that will do the hard work for you rather than buy clicks directly.
These lead generation companies have whole teams of specialists for Google Ads (and the other platforms) that avoid buying junk traffic. They can generate leads at a lower cost than if you try and purchase this traffic directly yourself.
YouTube Ads
As the second-largest search engine, YouTube offers a significant volume of potential customers. However, it requires different skills and investments, particularly in video production and advertising strategy.
The upside:
It offers geotargeting
No lock-in contracts, so you can start, pause, and change the budget and bids when you like
Videos enable you to make a more personal connection with potential customers than text-based advertising platforms
The downside:
Making a video that gets an acceptable conversion rate to leads is difficult, so the cost per lead can be astronomical if you get this wrong
There is a time and cost of creating a professional video
Geotargeting is not perfect, so some of your ad spend may be outside your service areas
Video Ads can get stale quickly, so you may need to make new video content fairly regularly
Being a Google property, the cost of the traffic is becoming very expensive as more and more people are developing video ads
The verdict:
As a large traffic buyer on YouTube, we have noticed that sometimes, toward the end of the month, there is a flood of overseas traffic that we get billed for that does not appear genuine. Google has refunded some of this to us, but it is important that you watch out for this if advertising directly on YouTube.
Facebook Ads
Facebook remains an undeniably potent force in the world of online advertising. Its extensive user base and advanced targeting options make it a fertile ground for siding businesses seeking to expand their reach. However, it comes with its own set of challenges. It has a lower overall shopping intent than search traffic and a cost-per-impression model, making ROI tracking difficult.
The upside:
Extensive reach with billions of users
Advanced targeting features
The downside:
High cost for reach and engagement
Increasing competition for traffic from all industries
Traffic has lower buying intent compared to search
Ads tend to go stale on Facebook quickly, meaning a constant investment in new ad creative
Difficult to measure ROI because you are billed per CPM (1,000 impressions) regardless of how many leads these impressions generate
The verdict:
While Facebook can be costly, it has scale. Its advanced targeting capabilities offer a more customized approach that could lower the cost per lead if executed correctly. However, it is a complex platform to use well.
Instagram Ads
Instagram, also owned by Facebook, offers a visually stimulating platform perfect for showcasing your siding projects. Like its parent company, Instagram provides many advertising opportunities but with additional challenges tied to audience behavior and content style.
The upside:
Visually stimulating platform perfect for showcasing your siding jobs
Access to a younger demographic
The downside:
Relatively expensive
Less effective for direct response advertising or reaching a specific target audience
The verdict:
Paid advertising offers immense scale, but it requires significant expertise and a willingness to spend a lot of money upfront on raw leads with no guarantee of conversion.
Buying Siding Leads from Lead Generation Companies
This is a middle ground between the two. You pay a third-party company to deliver pre-qualified leads directly to you.
The upside:
This is all about efficiency
You're outsourcing the costly, time-consuming work of finding and qualifying potential customers
You get access to a consistent flow of leads without needing to become a marketing or advertising expert yourself
The downside:
Lead quality can be a huge variable, and you might not be the only one receiving the lead
The challenge for many contractors is sifting through the bad apples to find a legitimate source
If someone offers you leads for $20 or $30, run. These leads are often old, recycled data with expired TCPA opt-ins, which exposes your business to serious litigation and hefty fines.
The verdict:
Buying leads can be a powerful shortcut to growth, but only if you partner with a reputable company that prioritizes lead quality and verification.
Siding Lead Sources Comparison Table
Here's a quick look at the best siding lead generation options for 2025:
Lead Source | Cost per Lead | Lead Quality | Scalability | Key Challenges |
|---|---|---|---|---|
Traditional Media | High – Often thousands per ad run with no guaranteed leads | Medium – Broad audience, but less targeted | Low – Limited reach tied to local media buys | Expensive and difficult to track ROI effectively |
Paid Advertising | Medium to High – Variable depending on platform | Medium to High – Search ads offer higher intent; social platforms have lower intent traffic | High – Can reach massive audiences quickly | Requires expertise, frequent updates, and careful budget management |
Lead Generation Companies | Medium – Varies by lead quality and exclusivity | High (with reputable provider) – Pre-qualified leads can convert well | High – Consistent, scalable flow without managing campaigns | Strong follow-up systems are required due to competition on shared leads |
Cost of Buying Siding Leads in 2025
The price of a lead isn't just about the number; it's about the quality and the source. Here's a breakdown of what you can expect to pay for siding installation leads today based on the type and intent of the lead.
Exclusive high-intent leads: $225+
Shared high-intent leads (2–3 contractors): starting from $150
Exclusive affiliate leads: $50 - $75
Shared affiliate leads: $20 - $40
At Fixr.com, we understand this completely. We are not interested in selling cheap, unverified leads. Our leads undergo a rigorous Quality Assurance (QA) process before they ever reach your inbox. We know that only about half of the raw leads that fill out a web form are genuinely looking for a siding quote. By the time we've verified a lead and confirmed a valid TCPA opt-in, the cost to generate that lead is closer to $200. We then offer these genuine, verified leads to you. You will pay at least $225 for an exclusive lead, or significantly less if they are a Duo lead, which is shared with just one other contractor.
Now for the part that really matters: how do these options stack up on paper?
Is Buying Siding Leads Profitable?
Absolutely. The math is simple, and it shows why a high-quality lead is worth the investment. It all comes down to the cost per job, which is a key metric often overlooked by contractors.
Here's a quick look at the numbers based on the results our clients see:
Average lead cost: ~$150 (for a shared, high-intent lead)
Close rate: 8%
Cost per sale: $1,875
Average siding job: $28,000
Net profit after lead cost: $10,125
As you can see, even with an average close rate and a relatively high lead cost, the net profit on a single job remains substantial. This proves that you can run a highly profitable business by consistently investing in high-quality leads.
The Fixr.com Profitability Example
Here is a typical example of the results a Fixr siding lead buyer sees when they buy Duo leads. The numbers speak for themselves.
Number of leads purchased per month: 100
Average cost per lead (Duo): $150
Total spend on leads per month: $15,000
Average revenue per project: $28,000
Average cost of labor and materials per project: $16,000
Gross profit per project: $12,000
% of leads that convert to projects: 8%
Number of new projects won: 8
Lead cost per job: $1,875
Gross margin in new projects: $96,000
Additional profit per month: $81,000
This results in more than a 500% ROI, even with 90% of the leads not converting. This is how profitable buying good-quality siding leads is. Many clients see much higher conversion rates, but the economics of purchasing siding leads is compelling even at these levels.
The Future of Siding Lead Generation: How AI is Changing the Game
As we move forward, technology is only going to make the divide between high-quality leads and low-quality ones even wider. AI and automation are making it easier to identify and connect with homeowners who are serious about their projects. This means the lead generation companies that invest in these tools—to properly verify leads and ensure a seamless connection—will outperform those who don't.
This is exactly what we do at Fixr.com. We are constantly refining our process to ensure we deliver high-quality, verified leads. We don’t just buy cheap web traffic and sell you the results; we use technology and our proven QA process to deliver a product that has been proven to work.
Why Fixr.com Is a Smart Choice for Siding Contractors
Fixr purchases traffic from all the media platforms listed on this page and converts this traffic to a cost per lead, cost per appointment, or warm transfer product on which your ROI is highly measurable. The Fixr.com platform can now support selling you leads, appointments, or warm transfers all through one dashboard.
We generate every one of the leads we sell. This differs greatly from the major affiliate lead networks, where leads are sourced from hundreds of websites, and the quality varies from each source.
Our model allows us to produce a very consistent quality of leads and very measurable conversion metrics. From leads, this means a 75% to 80% contact rate, a 25% to 35% appointment set rate, and an overall lead-to-job conversion rate of 4% to 12%, depending on your local market, the quality of your follow-up cadences, and your pricing model.
Fixr.com is built on the principle of delivering genuine, verified leads that deliver real results. We focus on quality, not quantity, and our process ensures you connect with homeowners who are serious about their projects. Stop wasting your time on dead-ends. It's time to invest in a partner that understands your business and is committed to your growth.
Frequently Asked Questions (FAQ)
A good conversion rate can vary depending on your sales process, but as the example above shows, an 8% conversion rate can be incredibly profitable with high-quality leads. Many of our top contractors see even better results, but it’s a great baseline to start with.
Exclusive leads come at a higher cost because you are the only one getting them, giving you a distinct competitive advantage. At Fixr.com, we sell exclusive leads for approximately $225, as the data has shown. We also offer Duo leads, which are shared with just one other contractor, and are an excellent balance of cost and profitability, as demonstrated in our example.
Beyond getting high-quality leads, the best way to increase your sales is to be fast and professional. Homeowners are often requesting quotes from multiple companies at the same time. The contractor who responds the fastest, provides a clear and professional quote, and has a strong sales pitch is the one who wins the job.