8%
Average close rate our clients achieve with Fixr home improvement leads
28,300+
Number of homeowner leads we deliver every month across categories
13%
Average cost of marketing for our contractors
91%
Homeowners who begin their search for a contractor online
7 in 10
Small businesses report difficulty maintaining a steady flow of new customers
How Much Do Home Improvement Leads Cost?
If you’re skilled in digital marketing and know how to maximize your return on ad spend (ROAS), you can expect to pay between $50 and $120 for home improvement leads, depending on the project. For example, leads for lawn care will be much cheaper than leads for kitchen remodeling.
If you aren’t an online ads wiz and want to enlist the help of a lead generation company, you’ll pay around $80 to $150 forexclusive leads. Of course, the upcharge gives you access to the company’s expertise, ad management, lead qualification, and efficiency, so many businesses see it as a worthwhile tradeoff. You may be able to buy shared leads at a lower cost, but be aware that leads sold to multiple contractors are more competitive.
Finally, be extra cautious of “too good to be true” pricing from some lead-gen companies. These leads are often outdated, non-compliant with telemarketing laws (which can lead to hefty fines), or secretly shared but sold as exclusive. Trust us, the industry has a reputation for a reason. The most important part of buying leads is finding a supplier you can count on.
Why Fixr Home Improvement Leads?
So, what are we doing differently to make sure our clients get the best service and leads available? Here are a few of our biggest benefits:
Pay Per Lead, No Fees
You only pay the set price per lead. There are no account management fees, data enrichment upcharges, or other hidden costs.
No Up-Front Commitment
You won’t be locked into a contract. You can walk away at any point, for any reason — no questions asked.
Text-Verified Leads
We verify every phone number via SMS pin before sending it to you. Plus, our U.S.-based Quality Assurance team manually checks each lead for intent and legitimacy.
Low Lead Competition
One of the biggest complaints we hear is that other lead sources sell each lead to a dozen or more competitors. At Fixr, we offer exclusive leads that are truly exclusive.
Easy Account Management
You can pause, start, and stop buying leads at any time. Adjust budgets and change bids in real-time from one easy-to-use dashboard. Plus, we offer integration with your existing CRM.
Quality & Quantity
We consistently get positive feedback from businesses like yours. Most are blown away by our quality and quantity, and end up setting more appointments than with leads from other suppliers.
What Our Customers Say
“The owner of our company was nervous to try Fixr, because we’ve been burned by other companies. But we’re so happy we took the chance. We’ve gotten more leads than we ever got with the lead company we used to use — and they’re good quality. In our first four days of buying, we locked in four solid appointments from Fixr leads. It’s a game-changer!” — Karla O'Kelley, AK Roofing And More
FAQ: Home Improvement Lead Generation Services
There are many ways to get home renovation leads, but the most effective and efficient way is to tap into the sea of homeowners who are already searching online for the services you offer.
Your best chance to capture a motivated buyer is to have your site show up first when someone searches, for example, “foundation repair company near me” on a search engine. Unless you’re experienced with paid search advertising, competing for top spots can be near impossible.
That’s where a partner like Fixr steps in. We run the campaigns, capture the leads, and pass interested homeowners directly to you.
Home improvement leads cost anywhere from $50 to $150 on average. Prices vary based on the type of project, the type of lead, the lead source, and demand. High-quality leads from reputable sources are often more expensive but can give you better results.
Exclusive leads are sold to one company, and one company only. Well, Fixr’s Exclusive leads are, anyway. Be aware of scammy practices! Some competitors sell their “exclusive” leads to multiple contractors.
If you have the expertise to run successful internet ads, you probably won’t benefit much from buying leads elsewhere. But most contractors we know are more skilled in their trades than they are in online marketing. Even if you’re a quick learner, it can take years to learn Google’s ad algorithms well enough to make a real profit on your ad spend.
With a lead-gen partner like Fixr, you can rely on their employees’ years of experience and industry knowledge. That means you can get an instant ROI and avoid wasting money without seeing real results (and avoid having to deal with Facebook’s customer service team!).
Pros and Cons of Home Improvement Leads
Buying home improvement leads can be a highly effective way to connect with motivated homeowners who are already planning projects. Rather than spending time building ad campaigns or relying on word-of-mouth alone, buying leads helps you tap into demand quickly.
Advantages of purchasing home improvement leads:
Get in touch with homeowners who are actively seeking contractors for upgrades or repairs
Minimize time spent on marketing so you can stay focused on the work itself
Choose your service areas and job types to match your business goals
Track ROI easily by paying per lead rather than for ad impressions or clicks
Increase your job pipeline without the need to hire a marketing team
Potential downsides to keep in mind:
Lead quality can vary across providers, affecting your close rate
Some leads may be shared with other contractors, increasing competition
If your follow-up process isn’t strong, lead costs can outweigh the return
Relying too heavily on external lead sources can create long-term instability if demand drops or competition increases
Is Buying Home Improvement Leads Profitable?
It can be very profitable to buy home improvement leads. Here’s an example of what a typical Fixr client sees when buying Duo and Trio kitchen remodeling leads:
Number of leads purchased per month | 100 |
Average cost per lead (Duo) | $120 |
Total spend on leads per month | $12,00 |
Average revenue per project | $28,000 |
Average cost of labor and materials per project | $14,000 |
Gross profit per project | $14,000 |
% of leads that convert to projects | 8% |
Number of new projects won | 8 |
Lead cost per job | $1,500 |
Gross margin in new projects | $112,000 |
Additional profit per month | $100,000 |
This is almost an 850% return on investment, even though more than 90% of the leads did not convert to sales. Some clients see much higher conversion rates depending on the industry and the effectiveness of their sales process. But even at these levels, the ROI of buying leads is compelling.
Comparing Home Improvement Lead Sources: What Works and What Doesn’t
Not all lead sources are created equal. If you're a contractor offering general home improvement services, it’s important to know where your leads are coming from and what each channel offers in terms of cost, quality, and effort. Here’s a breakdown of the most common sources:
Search Engine Ads (Google, Bing)
Pros: Ideal for reaching homeowners who are actively searching for services like "home renovation contractor" or "home repair near me." These leads are usually high intent.
Cons: New advertisers often face steep learning curves and higher costs per click, making it tough to generate consistent, affordable leads.
Social Media Ads (Facebook, Instagram)
Pros: Great for showcasing visual work like before-and-afters or project walkthroughs. Targeting options allow you to reach homeowners based on location, interests, and demographics.
Cons: Users aren’t always looking for services when they see your ad, so conversions can be lower. Content needs regular updating to stay fresh and effective.
Lead-Generation Services (Fixr, Angi)
Pros: Outsource the complexity of marketing to experienced pros. You get vetted homeowner leads without having to build campaigns or learn ad platforms.
Cons: There’s an added cost for the convenience, so margins may be tighter if your close rate is low.
Traditional Media (TV, Radio, Direct Mail)
Pros: Still useful for reaching local homeowners who may not be active online, especially in older or rural communities.
Cons: It’s harder to track performance, and upfront costs for print or broadcast advertising can be substantial.
Questions to Ask Potential Lead-Gen Partners
Before investing in any home improvement lead service, it’s important to understand exactly what you’re paying for. Lead quality, delivery process, and targeting options can vary significantly between providers. To make a smart decision, ask these critical questions and verify the answers whenever you can:
Transparent providers will tell you how many other contractors receive the same lead and will price accordingly. If this information isn’t clear, it’s a warning sign.
Some companies say they generate leads through major platforms like Google or Facebook, but they may actually rely on outdated lists or third-party sources. Search online to confirm their ads are visible and active.
Make sure each homeowner has explicitly opted in to be contacted. Inexpensive leads are often collected improperly, which could leave you vulnerable to fines or legal trouble under TCPA regulations.
Look for a platform that allows you to target homeowners based on your service area or the type of home improvement work you specialize in. This prevents wasted ad spend on out-of-scope leads.
Choose a provider that can send leads directly to your CRM, email, phone, or dashboard (whatever fits best into your workflow). Also, prioritize real-time delivery so you can contact prospects while they’re still engaged.
Some platforms require large upfront commitments, while others allow you to scale slowly. If you’re just starting out or testing a new area, look for options with adjustable budgets and no long-term contracts.
Good lead providers will share detailed reporting, including lead counts, conversion metrics, and ROI data. This visibility helps you refine your process and improve results over time.
Make sure the leads are specific to home improvement services and not generic inquiries. A strong provider will have a clear screening process to ensure accuracy and intent.
Tips for Converting Leads into Booked Home Improvement Jobs
Getting the lead is just step one. Closing the deal requires speed, professionalism, and clear communication. Here are practical strategies to help you turn leads into booked jobs:
Respond quickly: Reach out within minutes if possible. Homeowners may be contacted by multiple contractors, and being the first company they hear from can make a big difference.
Tailor your approach: Reference the specific service the homeowner requested, whether it’s roofing, flooring, painting, or something else. Personalization shows you’re paying attention.
Showcase your work: Share photos or videos of similar past projects to help build credibility and trust. Visual proof goes a long way.
Offer something upfront: A free estimate, consultation, or small value-add (like a materials upgrade or design suggestion) can set you apart from competitors.
Educate the homeowner: Walk them through the timeline, scope, and any prep they should expect. The more clarity you provide, the more comfortable they’ll feel moving forward.
Stay consistent (but not pushy) with follow-ups: Use a defined contact sequence, including calls, emails, or texts, to remain top-of-mind. Follow up without being too aggressive, and always leave the door open for future communication.
Why Fixr Is the Right Partner for Your Home Improvement Leads
Whether you're growing your home improvement business or entering a new service area, you’ll need to connect with homeowners who are ready to hire. Fixr’s carefully screened, high-intent leads help you spend less time hunting for customers and more time securing new projects. Click below to schedule a demo and learn more about how Fixr can help your company grow.