How Much Do Genuine Bathroom Leads Cost?

It costs about $100 to generate a raw bathroom remodeling lead through sources like Google and Facebook/Meta ads — and this is if you're highly skilled at paid-media buying. Working with a lead-generation company, each lead will cost a bit more to compensate for the time and expertise required to deliver you quality leads. As such, expect to pay at least $150 for an exclusive bathroom lead. 

Most of the time, you will pay less per lead if it is sold to you and other bathroom contractors, which happens when the consumer opts to be contacted by multiple companies. However, if a lead-gen company’s pricing seems too low, it could be a red flag. Companies offering bathroom leads for $20 or $30 may be recycling old leads and/or violating FCC regulations. Calling such leads exposes you to TCPA litigation risks and hefty fines.

How Profitable is Buying Bathroom Remodeling Leads?

Here is a typical example of the results a Fixr bathroom lead buyer sees when buying Duo and Trio leads (leads shared with one or two other contractors rather than exclusive bathroom leads).

Number of leads purchased per month	100
Average cost per lead (Duo)	$120
Total spend on leads per month	$12,000
Average revenue per project	$24,000
Average cost of labor and materials per project	$12,000
Gross profit per project	$12,000
% of leads that convert to projects	8%
Number of new projects won	8
Lead cost per job	$1,500
Gross margin in new projects	$96,000
Additional profit per month	$84,000

This is exactly a 700% return on investment, even though more than 90% of the leads did not buy. This is how profitable buying good-quality bathroom leads is. Many clients actually see much higher conversion rates, but even at these levels, the economics of purchasing bathroom leads is compelling.

Alert: FCC One-to-One Compliance

Starting January 27, consumers will need to provide express written consent before receiving marketing communications from a company. You cannot call old leads after January 27 — non-compliant consent given before this date will be legally expired, and contacting these leads could result in fines and legal damages. 

Worried about staying compliant? Connect with a Fixr account manager to review your options.

Types of Bathroom Remodeling Leads

Partnering with Fixr for Bathroom Leads

Over the past three years, the Fixr website has been redesigned from the ground up to offer bathroom remodeling companies the best demand generation model available to acquire new customers efficiently.

• Integrations with all major ad platforms: You’ll get lead volume from Google, Bing, Facebook, YouTube, and Instagram without your company needing to hire employees with skills to run each platform. Plus, we integrate everything into your existing CRM.

• Full control over your campaigns: Turn campaigns on and off, increase or decrease budgets, and change bids at any time – all through one simple dashboard with no lock-in contract.

• Detailed ROI breakdowns and reporting: On that same dashboard, you can see a detailed breakdown of your lead volume and your return on ad spend so you can see how profitable your Fixr account is at any time. 

• FCC one-to-one compliance: You’ll never have to worry about legal compliance. We’ve worked with a leading team of TCPA lawyers to ensure our opt-in forms are fully compliant with the FCC’s one-to-one consent regulations.

Common Questions About Bathroom Lead Generation

Forget door-knocking. The most efficient and effective way to get new bathroom remodeling customers is to capture the homeowners in your area who are already searching for your services. 

When someone types “bathroom remodeling” into Google, you’ll want your brand to be the first thing that pops up. Now, if you’re inexperienced with search ads, it may be difficult to get that top ad placement. This is where a service like Fixr comes in. We can capture this audience and send the homeowners on to you.

Exclusive leads are leads that are only sold to one company. Other types of leads, such as Duo and Trio leads, are sold to multiple companies (two and three, respectively, in this example). 

The number of companies a lead is sold to is determined by the homeowner. With the FCC’s new one-to-one consent ruling, the consumer chooses exactly which companies they want to be contacted by. So, if they only select your company, you’ll get an Exclusive lead. If they select your company and two others, you’ll get a Trio lead.

Of course, any business is free to set up a Google Ads account and start running their own campaigns. However, success isn’t guaranteed, and it can be hard to get a positive return on ad spend (ROAS) if you don’t know digital marketing industry standards and best practices.

When hiring a company to help you get online leads, you leave the hard work to the professionals. For a small “finder’s fee,” their experience and expertise are your gain. From the start, you’ll get better-optimized ads, higher-quality leads, and lower-cost conversions than most businesses can ever generate on their own.

Why Fixr Is the Right Lead Generation Platform for Your Bathroom Remodeling Business

Selecting the right lead generation platform for your bathroom remodeling business is a crucial decision that impacts your customer inflow and overall growth. By understanding the various factors like lead quality, cost, delivery process, customization options, and more, you can make a well-informed decision that aligns with your business needs and goals.

As an industry professional, your aim should be not just to find leads, but to find quality leads that will convert into profitable jobs. The right platform can be your stepping stone to achieving this objective.