Fast-track your business growth: Become a Fixr

How Fixr’s leads are different

We get it — poor-quality leads might have burned you in the past. It’s no secret that the history of lead generation companies in the home improvement space is, well, less than stellar. For years, lead generation has been dominated by large affiliate networks that purchase their leads from hundreds of different third-party sources and re-sell them to contractors. But there’s another option.

At Fixr, we set rigorous standards for ourselves that ensure the leads you pay for are the best leads available. Here are just a few of the ways Fixr differs from typical lead-generation platforms:

• No contracts: We’ll never lock you into a long-term contract or a set spend. Not seeing the results you want? You can stop buying leads at any time. Loving your business growth? You can up your spend in your personalized dashboard whenever it’s convenient for you.

• Tested, compliant lead flows: Our leads have always been TCPA compliant, and they always will be. We’ve tested countless customer lead flows to ensure that our readers respond well to their options and that our volume and lead quality stay steady with any FCC changes. 

• Text-verified phone numbers: Our U.S.-based Quality Assurance team checks every single lead that comes in.

• All leads generated in-house: We don’t trade third-party leads. We generate ALL leads in-house, through our cost guides and articles (which get over 6 million organic visitors per year) and high-intent paid sources such as Google and Meta ads.

• Dedicated, on-demand account manager: Your account manager is always available to you. Instead of spending time on hold with customer service, you get personalized monthly ROI check-ins, 1-on-1 coaching, and a sales expert in your corner.

What is Fixr?

Fixr.com eliminates the frustrations of home improvement projects for both homeowners and contractors. The site has more than 600 cost guides and articles that rank highly on Google for the terms homeowners search most often.

These articles provide all the necessary information for remodeling and renovation projects, with accredited contractors like you just a click away. 

Learn more about us here.

Sales model and home improvement lead profitability

Fixr offers Exclusive, Duo, Trio, and Quad leads. These are sold to one, two, three, or four companies, respectively.

*We price each lead according to the likelihood of it converting to a sale and the cost to generate it.

We offer leads in Solar, Roofing, Siding, Windows, and Bathroom and Kitchen Remodeling.

How profitable is buying leads from Fixr?

For every $1 that a Fixr lead buyer spends on leads, they generate an average $4 to $8 of gross margin. Research has shown this ratio stays about the same regardless of whether you are a discounter (higher conversion rate at a lower margin per job) or a premium system provider (lower conversion rate, but at a higher margin).

Here’s an example scenario based on the average Fixr customer:

You own a roofing company and decide to purchase 100 Duo leads per month at $120 per lead ($12,000 total monthly spend). Of those 100 leads, you’re able to convert 8% into jobs, earning you 8 new projects per month. That brings your effective lead cost per job to $12,000/8, or $1,500.

You may be thinking, “$1,500 for one successful lead?! That’s too expensive.” But when you break down gross profit, you may be surprised by the ROI. 

Say your average gross profit per job is $8,000 ($15,000 total revenue - $7,000 of labor and materials). For those 8 new jobs, you’d bring in an additional $64,000. Subtract the cost of the leads ($12,000), and you’re looking at a gain of $52,000 per month.

It makes sense that the lead-generation business is as big as it is. Any business owner can see the value in that kind of ROI.

Register or book a demo to learn more

We’d be happy to walk you through what lead-buying can look like for your business. Fill out our company registration form or book a risk-free demo call with one of our sales representatives, and start getting the jobs you need to grow your business in 2025 and beyond.